Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison

Johann P. Du Preez, Adamantios Diamantopoulos, Bodo B. Schlegelmilch

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Fachzeitschrift	Journal of International Marketing
DOIs	https://doi.org/10.1177/1069031X9400200102
Publikationsstatus	Veröffentlicht - 1994

Zugriff auf Dokument

@article{ca288c2ae6cb4f4fa8e87980c028cff0,

title = "Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison",

author = "{Du Preez}, {Johann P.} and Adamantios Diamantopoulos and Schlegelmilch, {Bodo B.}",

year = "1994",

doi = "10.1177/1069031X9400200102",

language = "English",

journal = "Journal of International Marketing",

issn = "1069-031X",

publisher = "American Marketing Association",

}

TY - JOUR

T1 - Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison

AU - Du Preez, Johann P.

AU - Diamantopoulos, Adamantios

AU - Schlegelmilch, Bodo B.

PY - 1994

Y1 - 1994

U2 - 10.1177/1069031X9400200102

DO - 10.1177/1069031X9400200102

M3 - Journal article

SN - 1069-031X

JO - Journal of International Marketing

JF - Journal of International Marketing

ER -