PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

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@article{751c0ae6452a4a7eb41e714b5178f7ee,

title = "PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising",

author = "Bernd Skiera and {Abou Nabout}, Nadia",

year = "2013",

doi = "10.1287/mksc.1120.0735",

language = "English",

volume = "32",

pages = "213 -- 220",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "2",

}