Providing in-store experience for digital natives in brick-and-mortar book stores

Cordula Cerha; Fabian Nindl

Providing in-store experience for digital natives in brick-and-mortar book stores

Retailing & Data Science

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 7th Colloquium on European Research in Retailing (CERR) 2022
Untertitel des Sammelwerks	Zagreb, Croatia
Herausgeber*innen	Kristina Petljak, Xavier Brusset, Christoph Teller
Erscheinungsort	Zagreb
Verlag	University of Zagreb
Seiten	21-25
ISBN (Print)	978-953-346-184-7
Publikationsstatus	Veröffentlicht - 2022
Veranstaltung	7th Colloquium on European Research in Retailing 2022: The New Age Of Retailing: Rethink, Reconnect, Revive - University of Zagreb, Faculty of Economics and Business Zagreb, Zagreb, Kroatien Dauer: 8 Sept. 2022 → 10 Okt. 2022 https://cerr.sciencesconf.org/

Konferenz

Konferenz	7th Colloquium on European Research in Retailing 2022
Kurztitel	CERR
Land/Gebiet	Kroatien
Ort	Zagreb
Zeitraum	8/09/22 → 10/10/22
Internetadresse	https://cerr.sciencesconf.org/

Zitat

@inproceedings{83deb7ae896d48c6a891fe9da170deab,

title = "Providing in-store experience for digital natives in brick-and-mortar book stores",

author = "Cordula Cerha and Fabian Nindl",

year = "2022",

language = "English",

isbn = "978-953-346-184-7",

pages = "21--25",

editor = "Kristina Petljak and Xavier Brusset and Christoph Teller",

booktitle = "Proceedings of the 7th Colloquium on European Research in Retailing (CERR) 2022",

publisher = "University of Zagreb",

address = "Croatia",

note = "7th Colloquium on European Research in Retailing 2022 : The New Age Of Retailing: Rethink, Reconnect, Revive, CERR ; Conference date: 08-09-2022 Through 10-10-2022",

url = "https://cerr.sciencesconf.org/",

}

Cerha, C & Nindl, F 2022, Providing in-store experience for digital natives in brick-and-mortar book stores. in K Petljak, X Brusset & C Teller (Hrsg.), Proceedings of the 7th Colloquium on European Research in Retailing (CERR) 2022: Zagreb, Croatia. University of Zagreb, Zagreb, S. 21-25, 7th Colloquium on European Research in Retailing 2022, Zagreb, Kroatien, 8/09/22.

Providing in-store experience for digital natives in brick-and-mortar book stores. / Cerha, Cordula ; Nindl, Fabian.
Proceedings of the 7th Colloquium on European Research in Retailing (CERR) 2022: Zagreb, Croatia. Hrsg. / Kristina Petljak; Xavier Brusset; Christoph Teller. Zagreb: University of Zagreb, 2022. S. 21-25.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - Providing in-store experience for digital natives in brick-and-mortar book stores

AU - Cerha, Cordula

AU - Nindl, Fabian

PY - 2022

Y1 - 2022

M3 - Contribution to conference proceedings

SN - 978-953-346-184-7

SP - 21

EP - 25

BT - Proceedings of the 7th Colloquium on European Research in Retailing (CERR) 2022

A2 - Petljak, Kristina

A2 - Brusset, Xavier

A2 - Teller, Christoph

PB - University of Zagreb

CY - Zagreb

T2 - 7th Colloquium on European Research in Retailing 2022

Y2 - 8 September 2022 through 10 October 2022

ER -