Quantifying Differences in Product Attribute Perceptions: The Case of Washing Machines in the U.K. and Germany

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 1995 World Marketing Congress, Vol. VII-III, Melbourne, Australia, July 6-10, 14:49-14:57 1995
Publikationsstatus	Veröffentlicht - 1995

Zitat

@inproceedings{c2d7a6eaf25846769592368810b45e7b,

title = "Quantifying Differences in Product Attribute Perceptions: The Case of Washing Machines in the U.K. and Germany",

author = "Schlegelmilch, \{Bodo B.\}",

year = "1995",

language = "English",

booktitle = "Proceedings of the 1995 World Marketing Congress, Vol. VII-III, Melbourne, Australia, July 6-10, 14:49-14:57 1995",

}