Question stability in brand image measurement - Comparing alternative answer formats and accounting for heterogeneity in descriptive models

Sara Dolnicar; Bettina Grün

Question stability in brand image measurement - Comparing alternative answer formats and accounting for heterogeneity in descriptive models

Sara Dolnicar
, Bettina Grün

Statistics and Mathematics

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	26 - 41
Fachzeitschrift	Australasian Marketing Journal
Volume	15
Ausgabenummer	2
Publikationsstatus	Veröffentlicht - 1 März 2007

Zitat

@article{d00cff3c20d94729b492dbc2f55f4d90,

title = "Question stability in brand image measurement - Comparing alternative answer formats and accounting for heterogeneity in descriptive models",

author = "Sara Dolnicar and Bettina Gr{\"u}n",

year = "2007",

month = mar,

day = "1",

language = "English",

volume = "15",

pages = "26 -- 41",

journal = "Australasian Marketing Journal",

issn = "1441-3582",

publisher = "SAGE Publications Ltd",

number = "2",

}