Reaching Out to Consumers: An Analysis of CEO Tweeting Styles

Tong Wu, Jonathan Reynolds, Jintao Wu, Bodo B. Schlegelmilch

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the European Marketing Academy (EMAC) Annual Conference
Untertitel des Sammelwerks	Madrid, Spain
Verlag	EMAC
Publikationsstatus	Veröffentlicht - 28 Mai 2021

Reihe	Proceedings of the European Marketing Academy Conference (EMAC)
ISSN	2709-1589

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title = "Reaching Out to Consumers: An Analysis of CEO Tweeting Styles",

author = "Tong Wu and Jonathan Reynolds and Jintao Wu and Schlegelmilch, {Bodo B.}",

year = "2021",

month = may,

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language = "English",

series = "Proceedings of the European Marketing Academy Conference (EMAC)",

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AU - Reynolds, Jonathan

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AU - Schlegelmilch, Bodo B.

PY - 2021/5/28

Y1 - 2021/5/28

M3 - Contribution to conference proceedings

T3 - Proceedings of the European Marketing Academy Conference (EMAC)

BT - Proceedings of the European Marketing Academy (EMAC) Annual Conference

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