Reconsidering the problem of data equivalence in International Marketing Research – Contrasting approaches based on CFA and the Rasch model for measurement

Thomas Salzberger; Rudolf Sinkovics

Reconsidering the problem of data equivalence in International Marketing Research – Contrasting approaches based on CFA and the Rasch model for measurement

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	390 - 417
Fachzeitschrift	International Marketing Review
Jahrgang	23
Ausgabenummer	4
Publikationsstatus	Veröffentlicht - 1 Aug. 2006

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title = "Reconsidering the problem of data equivalence in International Marketing Research – Contrasting approaches based on CFA and the Rasch model for measurement",

author = "Thomas Salzberger and Rudolf Sinkovics",

year = "2006",

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language = "English",

volume = "23",

pages = "390 -- 417",

journal = "International Marketing Review",

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Reconsidering the problem of data equivalence in International Marketing Research – Contrasting approaches based on CFA and the Rasch model for measurement. / Salzberger, Thomas; Sinkovics, Rudolf.
in: International Marketing Review, Jahrgang 23, Nr. 4, 01.08.2006, S. 390 - 417.

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

TY - JOUR

T1 - Reconsidering the problem of data equivalence in International Marketing Research – Contrasting approaches based on CFA and the Rasch model for measurement

AU - Salzberger, Thomas

AU - Sinkovics, Rudolf

PY - 2006/8/1

Y1 - 2006/8/1

M3 - Journal article

SN - 0265-1335

VL - 23

SP - 390

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JO - International Marketing Review

JF - International Marketing Review

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