Relationship between Valence of Online Reviews and Brand Attitudes

Agnieszka Zablocki, Bodo B. Schlegelmilch, Mike Houston

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the American Marketing Association Winter Marketing Educators Conference
Herausgeber*innen	American Marketing Association Winter Marketing Educators Conference
Erscheinungsort	Las Vegas / USA
Seiten	26 - 28
Publikationsstatus	Veröffentlicht - 2016

Verfügbarkeit prüfen

@inproceedings{4d23e12f27384eeba4ad96171be35f53,

title = "Relationship between Valence of Online Reviews and Brand Attitudes",

author = "Agnieszka Zablocki and Schlegelmilch, {Bodo B.} and Mike Houston",

year = "2016",

language = "English",

pages = "26 -- 28",

editor = "{American Marketing Association Winter Marketing Educators Conference}",

booktitle = "Proceedings of the American Marketing Association Winter Marketing Educators Conference",

}

Relationship between Valence of Online Reviews and Brand Attitudes. / Zablocki, Agnieszka; Schlegelmilch, Bodo B.; Houston, Mike.
Proceedings of the American Marketing Association Winter Marketing Educators Conference. Hrsg. / American Marketing Association Winter Marketing Educators Conference. Las Vegas / USA, 2016. S. 26 - 28.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - Relationship between Valence of Online Reviews and Brand Attitudes

AU - Zablocki, Agnieszka

AU - Schlegelmilch, Bodo B.

AU - Houston, Mike

PY - 2016

Y1 - 2016

M3 - Contribution to conference proceedings

SP - 26

EP - 28

BT - Proceedings of the American Marketing Association Winter Marketing Educators Conference

A2 - American Marketing Association Winter Marketing Educators Conference, null

CY - Las Vegas / USA

ER -