Relying on experts: How to effectively gather information for innovative projects from market specialists

Cornelius Herstatt, Christian Lüthje, Christopher Lettl

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Originalsprache	Englisch
Titel des Sammelwerks	Managing Innovation Driven Companies
Herausgeber*innen	H., Herstatt, C., Probert, D., Gemuenden, H.G., Colombo, M., De Weerd-Nederhof, P., Schweisfurth, T.
Erscheinungsort	New York
Verlag	Palgrave Macmillan
Seiten	237 - 257
Publikationsstatus	Veröffentlicht - 1 März 2011

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Relying on experts: How to effectively gather information for innovative projects from market specialists. / Herstatt, Cornelius; Lüthje, Christian; Lettl, Christopher.
Managing Innovation Driven Companies. Hrsg. / H., Herstatt, C., Probert, D., Gemuenden, H.G., Colombo, M., De Weerd-Nederhof, P., Schweisfurth, T. New York: Palgrave Macmillan, 2011. S. 237 - 257.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

TY - CHAP

T1 - Relying on experts: How to effectively gather information for innovative projects from market specialists

AU - Herstatt, Cornelius

AU - Lüthje, Christian

AU - Lettl, Christopher

PY - 2011/3/1

Y1 - 2011/3/1

M3 - Chapter in edited volume

SP - 237

EP - 257

BT - Managing Innovation Driven Companies

A2 - H., Herstatt, C., Probert, D., Gemuenden, H.G., Colombo, M., De Weerd-Nederhof, P., Schweisfurth, T., null

PB - Palgrave Macmillan

CY - New York

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