@inbook{59ffe53fd1e6435a84e6917db61ae68f,
title = "Relying on experts: How to effectively gather information for innovative projects from market specialists",
author = "Cornelius Herstatt and Christian L{\"u}thje and Christopher Lettl",
year = "2011",
month = mar,
day = "1",
language = "English",
pages = "237 -- 257",
editor = "\{H., Herstatt, C., Probert, D., Gemuenden, H.G., Colombo, M., De Weerd-Nederhof, P., Schweisfurth, T.\}",
booktitle = "Managing Innovation Driven Companies",
publisher = "Palgrave Macmillan",
}