Replicating Surveys Across Borders: The Equivalence Trap

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 27th European Marketing Academy Conference, Vol. 5, Stockholm, Sweden, May 20-23, 407-417 1998
Publikationsstatus	Veröffentlicht - 1998

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@inproceedings{e8dc460fb53746a9a1fac3c6da0f6581,

title = "Replicating Surveys Across Borders: The Equivalence Trap",

author = "Thomas Salzberger and Rudolf Sinkovics and Schlegelmilch, {Bodo B.}",

year = "1998",

language = "English",

booktitle = "Proceedings of the 27th European Marketing Academy Conference, Vol. 5, Stockholm, Sweden, May 20-23, 407-417 1998",

}