Research Methods in IB – Trends and Future Agenda

Since international business (IB) has established itself as a research field, we have experienced substantial achievements in the form of theoretical advances, construct measurement, and increased legitimacy in the eyes of both scholars and business professionals. Additionally, new data, methods and software that support quantitative and qualitative analysis have become available. Taking all this into account and marking the 50-year anniversary of the Journal of International Business Studies, the time was right to discuss how the methodologies used in IB have developed and what our future agenda as a field ought to be.