Response-style corrected market segmentation for ordinal data.

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

@article{b6540dee51b5412bb83928d0197cbda6,

title = "Response-style corrected market segmentation for ordinal data.",

author = "Bettina Gr{\"u}n and Sara Dolnicar",

year = "2016",

doi = "10.1007/s11002-015-9375-9",

language = "English",

volume = "27",

pages = "729 -- 741",

journal = "Marketing Letters",

issn = "0923-0645",

publisher = "Springer New York",

number = "4",

}