Retention By Entertainment: How Companies Utilize Web Sites To Strengthen Customer Relationships (Research In Progress)

Horst Treiblmaier

Retention By Entertainment: How Companies Utilize Web Sites To Strengthen Customer Relationships (Research In Progress)

Horst Treiblmaier

Wirtschaftsuniversität

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 12th European Conference on Information Systems - The European IS Profession in the Global Networking Environment, June 2004
Publikationsstatus	Veröffentlicht - 2004

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@inproceedings{59ec6ca8a43942c796b040e9a6f28036,

title = "Retention By Entertainment: How Companies Utilize Web Sites To Strengthen Customer Relationships (Research In Progress)",

author = "Horst Treiblmaier",

year = "2004",

language = "English",

booktitle = "Proceedings of the 12th European Conference on Information Systems - The European IS Profession in the Global Networking Environment, June 2004",

}

TY - GEN

T1 - Retention By Entertainment: How Companies Utilize Web Sites To Strengthen Customer Relationships (Research In Progress)

AU - Treiblmaier, Horst

PY - 2004

Y1 - 2004

M3 - Contribution to conference proceedings

BT - Proceedings of the 12th European Conference on Information Systems - The European IS Profession in the Global Networking Environment, June 2004

ER -