SDG #3: Communicating “Health for All” in German-Speaking Countries as Exemplifed by HIV/AIDS Advertising Campaigns

Isabell Koinig; Sandra Diehl; Franzisca Weder

doi:10.1007/978-3-030-69770-9_20

SDG #3: Communicating “Health for All” in German-Speaking Countries as Exemplifed by HIV/AIDS Advertising Campaigns

Isabell Koinig^*, Sandra Diehl, Franzisca Weder

^*Korrespondierende*r Autor*in für diese Arbeit

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Abstract

Health is perceived as an essential part of sustainable development. While progress has been made over the past decades, some health issues require increasing attention while new health issues need to be addressed. In the context of promoting “health for all”, communication is of uttermost importance. By means of a case study approach in the German-speaking area (Germany, Austria, Switzerland), the present contribution seeks to highlight how the UN’s health goal #3 is communicated as part of national health campaigns for HIV/AIDS prevention. Amongst others, the contribution at hand sets out to answer (1) how the goal is communicated, (2) which aspects are stressed, as well as (3) whether there are differences in message strategies across countries. In conclusion, limitations and directions for future research are addressed.

Originalsprache	Englisch
Titel des Sammelwerks	The Palgrave Handbook of International Communication and Sustainable Development
Herausgeber*innen	Muhammad Jameel Yusha'u, Jan Servaes
Erscheinungsort	Cham
Verlag	Palgrave Macmillan
Seiten	449-486
Seitenumfang	38
ISBN (elektronisch)	9783030697709
ISBN (Print)	9783030697693
DOIs	https://doi.org/10.1007/978-3-030-69770-9_20
Publikationsstatus	Veröffentlicht - 1 Jan. 2021
Extern publiziert	Ja

Bibliographische Notiz

Publisher Copyright:
© The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2021.

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

508017 Organisationskommunikation

Zugriff auf Dokument

10.1007/978-3-030-69770-9_20

Verfügbarkeit prüfen

Katalog der Universitätsbibliothek

Andere Dateien und Links

Zitat

@inbook{1b7b8c5d293844ddbc6a0bd186232378,

title = "SDG #3: Communicating “Health for All” in German-Speaking Countries as Exemplifed by HIV/AIDS Advertising Campaigns",

abstract = "Health is perceived as an essential part of sustainable development. While progress has been made over the past decades, some health issues require increasing attention while new health issues need to be addressed. In the context of promoting “health for all”, communication is of uttermost importance. By means of a case study approach in the German-speaking area (Germany, Austria, Switzerland), the present contribution seeks to highlight how the UN{\textquoteright}s health goal #3 is communicated as part of national health campaigns for HIV/AIDS prevention. Amongst others, the contribution at hand sets out to answer (1) how the goal is communicated, (2) which aspects are stressed, as well as (3) whether there are differences in message strategies across countries. In conclusion, limitations and directions for future research are addressed.",

author = "Isabell Koinig and Sandra Diehl and Franzisca Weder",

note = "Publisher Copyright: {\textcopyright} The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2021.",

year = "2021",

month = jan,

day = "1",

doi = "10.1007/978-3-030-69770-9_20",

language = "English",

isbn = "9783030697693",

pages = "449--486",

editor = "Yusha'u, {Muhammad Jameel} and Jan Servaes",

booktitle = "The Palgrave Handbook of International Communication and Sustainable Development",

publisher = "Palgrave Macmillan",

}

SDG #3: Communicating “Health for All” in German-Speaking Countries as Exemplifed by HIV/AIDS Advertising Campaigns. / Koinig, Isabell; Diehl, Sandra; Weder, Franzisca.
The Palgrave Handbook of International Communication and Sustainable Development. Hrsg. / Muhammad Jameel Yusha'u; Jan Servaes. Cham: Palgrave Macmillan, 2021. S. 449-486.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

TY - CHAP

T1 - SDG #3

T2 - Communicating “Health for All” in German-Speaking Countries as Exemplifed by HIV/AIDS Advertising Campaigns

AU - Koinig, Isabell

AU - Diehl, Sandra

AU - Weder, Franzisca

N1 - Publisher Copyright: © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2021.

PY - 2021/1/1

Y1 - 2021/1/1

N2 - Health is perceived as an essential part of sustainable development. While progress has been made over the past decades, some health issues require increasing attention while new health issues need to be addressed. In the context of promoting “health for all”, communication is of uttermost importance. By means of a case study approach in the German-speaking area (Germany, Austria, Switzerland), the present contribution seeks to highlight how the UN’s health goal #3 is communicated as part of national health campaigns for HIV/AIDS prevention. Amongst others, the contribution at hand sets out to answer (1) how the goal is communicated, (2) which aspects are stressed, as well as (3) whether there are differences in message strategies across countries. In conclusion, limitations and directions for future research are addressed.

AB - Health is perceived as an essential part of sustainable development. While progress has been made over the past decades, some health issues require increasing attention while new health issues need to be addressed. In the context of promoting “health for all”, communication is of uttermost importance. By means of a case study approach in the German-speaking area (Germany, Austria, Switzerland), the present contribution seeks to highlight how the UN’s health goal #3 is communicated as part of national health campaigns for HIV/AIDS prevention. Amongst others, the contribution at hand sets out to answer (1) how the goal is communicated, (2) which aspects are stressed, as well as (3) whether there are differences in message strategies across countries. In conclusion, limitations and directions for future research are addressed.

UR - http://www.scopus.com/inward/record.url?scp=85160114547&partnerID=8YFLogxK

UR - https://permalink.obvsg.at/wuw/AC16329115

U2 - 10.1007/978-3-030-69770-9_20

DO - 10.1007/978-3-030-69770-9_20

M3 - Chapter in edited volume

AN - SCOPUS:85160114547

SN - 9783030697693

SP - 449

EP - 486

BT - The Palgrave Handbook of International Communication and Sustainable Development

A2 - Yusha'u, Muhammad Jameel

A2 - Servaes, Jan

PB - Palgrave Macmillan

CY - Cham

ER -