SECURIKETT – Daring the next step in its internationalization

Titel in Übersetzung: SECURIKETT - Den nächsten Schritt in der Internationalisierung wagen

Publikation: Andere PublikationenFallstudie (Business case)

Abstract

This case study discusses the further penetration of the US market by the Austrian "hidden champion" Securikett. Securikett is a leading Austrian company in the field of product and brand protection. They offer a one-stop shop for both physical and digital product security. So far the business model for the US market is based on a direct export to customers from Austria. Now the founders consider a strengthening of the presence by using a national distributor, establishing a sales subsidiary or forming a joint venture with a local competitor.
Titel in ÜbersetzungSECURIKETT - Den nächsten Schritt in der Internationalisierung wagen
OriginalspracheEnglisch
MediumText
Seitenumfang7
PublikationsstatusVeröffentlicht - 10 Okt. 2024

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

  • 502003 Außenhandel

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