TY - JOUR
T1 - Shopping for apparel - How can kiosk systems help? Fazer compras de roupas - Como o sistema de quiosques pode dar apoio?
AU - Koller, Monika
AU - Königsecker, Andrea
PY - 2012
Y1 - 2012
N2 - When shopping for apparel, many consumers seek advice from friends and family or store personnel. In-store kiosk systems might serve as an alternative decision support system. In the present study we address the key question of how such kiosk systems are evaluated by consumers. We conducted three focus group discussions with regular apparel shoppers aged between 23 and 39 years. In sum, qualitative information from 15 participants was subject to a qualitative content analysis with the aim of gaining a more comprehensive understanding of how apparel shoppers experience the shopping process. Getting a more in-depth understanding of the needs and wishes associated with the apparel shopping process gives a basis for evaluating the potential acceptance of electronic decision support systems in apparel shopping. Although our study is exploratory in nature, we are able to draw an initial picture of how kiosk systems could be used in apparel shopping.
AB - When shopping for apparel, many consumers seek advice from friends and family or store personnel. In-store kiosk systems might serve as an alternative decision support system. In the present study we address the key question of how such kiosk systems are evaluated by consumers. We conducted three focus group discussions with regular apparel shoppers aged between 23 and 39 years. In sum, qualitative information from 15 participants was subject to a qualitative content analysis with the aim of gaining a more comprehensive understanding of how apparel shoppers experience the shopping process. Getting a more in-depth understanding of the needs and wishes associated with the apparel shopping process gives a basis for evaluating the potential acceptance of electronic decision support systems in apparel shopping. Although our study is exploratory in nature, we are able to draw an initial picture of how kiosk systems could be used in apparel shopping.
UR - http://rae.fgv.br/rae/vol52-num6-2012/shopping-for-apparel-how-can-kiosk-systems-help%3F
U2 - 10.1590/S0034-75902012000600008
DO - 10.1590/S0034-75902012000600008
M3 - Journal article
SN - 0034-7590
VL - 52
SP - 672
EP - 680
JO - Revista de Administracao de Empresas (RAE)
JF - Revista de Administracao de Empresas (RAE)
IS - 6
ER -