Should Charities Conduct Generic Marketing?

Bodo B. Schlegelmilch

Should Charities Conduct Generic Marketing?

Bodo B. Schlegelmilch

International Marketing Management

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Innovative Marketing - A European Perspective, Proceedings of the Annual Conference of the European Marketing Academy, Bradford, England, April 6-8, 558-579 1988
Publikationsstatus	Veröffentlicht - 1988

Zitat

@inproceedings{3f3633998a484712ba7aa86325bfa489,

title = "Should Charities Conduct Generic Marketing?",

author = "Schlegelmilch, \{Bodo B.\}",

year = "1988",

language = "English",

booktitle = "Innovative Marketing - A European Perspective, Proceedings of the Annual Conference of the European Marketing Academy, Bradford, England, April 6-8, 558-579 1988",

}