Should You Really be Creative on Social Media? A Machine Learning Approach to Examine Originality of Video Content from TikTok

Marc Bravin^*, Melanie Clegg, Reto Hofstetter, Jonah Berger, Marc Pouly

^*Korrespondierende*r Autor*in für diese Arbeit

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Deutsch
Titel des Sammelwerks	Advances in Consumer Research Vol. 50
Publikationsstatus	Veröffentlicht - 2022

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@inproceedings{2e1e4e1f643d4e948119f422c0078ae9,

title = "Should You Really be Creative on Social Media? A Machine Learning Approach to Examine Originality of Video Content from TikTok",

author = "Marc Bravin and Melanie Clegg and Reto Hofstetter and Jonah Berger and Marc Pouly",

year = "2022",

language = "Deutsch",

booktitle = "Advances in Consumer Research Vol. 50",

}