Simulating innovation adoption behavior: Lessons learned for modelers and programmers

Christian Stummer*, Elmar Kiesling

*Korrespondierende*r Autor*in für diese Arbeit

Publikation: Beitrag in Buch/KonferenzbandBeitrag in Konferenzband

Abstract

To adopt or not to adopt an innovation is a question that is ultimately answered by individual (prospective) customers. Their behavior is of practical relevance because it drives the market success of new products or services and it also constitutes an interesting area for academic research. In the course of a research project at the University of Vienna we have developed an agent-based simulation to investigate this topic. During the initial months, we reviewed numerous tools (i.e., frameworks and modeling environments) for this purpose. In this paper we share experiences we made in this respect as well as later on when implementing the simulation tool.

OriginalspracheEnglisch
Titel des SammelwerksProceedings of the 24th European Modeling and Simulation Symposium (EMSS 2012)
Untertitel des Sammelwerks19-21 September 2012, Vienna, Austria
Herausgeber*innenFelix Breitenecker, Agostino Bruzzone, Emilio Jimenez, Francesco Longo, Yuri Merkuryev, Boris Sokolov
ErscheinungsortGenova
VerlagDIME Università di Genova
Seiten90-96
Seitenumfang7
ISBN (elektronisch)9788897999096
ISBN (Print)9788897999010
PublikationsstatusVeröffentlicht - 2012
Extern publiziertJa
Veranstaltung24th European Modeling and Simulation Symposium, EMSS 2012 - Vienna, Österreich
Dauer: 19 Sept. 201221 Sept. 2012

Konferenz

Konferenz24th European Modeling and Simulation Symposium, EMSS 2012
Land/GebietÖsterreich
OrtVienna
Zeitraum19/09/1221/09/12

Zitat