Single-Item Measures – Time for a Revival?

Thomas Salzberger

Single-Item Measures – Time for a Revival?

Thomas Salzberger

Marketing-Management

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	3Rs Reputation, Responsibility & Relevance – the role of marketing in the future - Proceedings of the ANZMAC 2007 Conference, University of Otago, Dunedin, New Zealand
Herausgeber*innen	University of Otago
Erscheinungsort	Dunedin, New Zealand
Seiten	1 - 7
Publikationsstatus	Veröffentlicht - 1 Sept. 2007

Zitat

@inproceedings{93bc065c275f4194a93c0d725c5ce4e7,

title = "Single-Item Measures – Time for a Revival?",

author = "Thomas Salzberger",

year = "2007",

month = sep,

day = "1",

language = "English",

pages = "1 -- 7",

editor = "\{University of Otago\}",

booktitle = "3Rs Reputation, Responsibility \& Relevance – the role of marketing in the future - Proceedings of the ANZMAC 2007 Conference, University of Otago, Dunedin, New Zealand",

}

Single-Item Measures – Time for a Revival? / Salzberger, Thomas.
3Rs Reputation, Responsibility & Relevance – the role of marketing in the future - Proceedings of the ANZMAC 2007 Conference, University of Otago, Dunedin, New Zealand. Hrsg. / University of Otago. Dunedin, New Zealand, 2007. S. 1 - 7.