Solving the Puzzle of Equivalence in Cross-National Marketing Research: Concepts, Assessment, and Research Designs

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Research-in-Progress Paper presented at the 9th Biennial World Marketing Congress, Malta, June 23-26, 1999 1999
Publikationsstatus	Veröffentlicht - 1999

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@inproceedings{822c163f37a24e7d90cd6ca697d461a0,

title = "Solving the Puzzle of Equivalence in Cross-National Marketing Research: Concepts, Assessment, and Research Designs",

author = "Hartmut Holzm{\"u}ller and Thomas Salzberger",

year = "1999",

language = "English",

booktitle = "Research-in-Progress Paper presented at the 9th Biennial World Marketing Congress, Malta, June 23-26, 1999 1999",

}