Stakeholder engagement through gamification: effects of user motivation on psychological and behavioral stakeholder reactions

Jens Seiffert-Brockmann, Wolfgang Weitzl, Magdalena Henriks

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	67 - 78
Fachzeitschrift	Journal of Communication Management
Jahrgang	22
Ausgabenummer	1
DOIs	https://doi.org/10.1108/JCOM-12-2016-0096
Publikationsstatus	Veröffentlicht - 2018

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

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title = "Stakeholder engagement through gamification: effects of user motivation on psychological and behavioral stakeholder reactions",

author = "Jens Seiffert-Brockmann and Wolfgang Weitzl and Magdalena Henriks",

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in: Journal of Communication Management, Jahrgang 22, Nr. 1, 2018, S. 67 - 78.

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

TY - JOUR

T1 - Stakeholder engagement through gamification: effects of user motivation on psychological and behavioral stakeholder reactions

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AU - Weitzl, Wolfgang

AU - Henriks, Magdalena

PY - 2018

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