Strategic Orientations and Performance: A Configurational Perspective

The present paper takes a configurational perspective and investigates the joint effect of entrepreneurial orientation (EO), market orientation (MO), and learning orientation (LO) on growth-based performance of high-technology firms. Applying fuzzy-set Qualitative Comparative Analysis combined with moderated regression analysis, results suggest that performance of high-technology firms depends on configurations, where firms with high levels of EO, MO, and LO outperform firms with other configurations. However, several other configurations of EO, MO, and LO improve performance as well, albeit to a smaller extent. The study offers a more detailed understanding not only which different configurations improve the growth-based performance of high-technology firms, but also which configurations are more successful.