Strategic port planning: A case study of the Rotterdam seaport cluster applying the SWOT framework

Alexander Zauner

Publikation: Wissenschaftliche FachzeitschriftOriginalbeitrag in FachzeitschriftBegutachtung


Seaports are distinct and dynamic entities with conflicting functions and tasks. Being confronted with a complex and competitive environment, their position and development is challenged. Consequently, seaports require strategic planning and analysis to direct change, rather than merely respond to it. Regardless of its relevance, a scarcity of research focusing on determinants of seaport clusters exists. The research aims to increase the understanding for internal and external conditions of the Rotterdam seaport cluster by conducting an explorative study. The Rotterdam seaport cluster constitutes a unique and complex case, due to its advanced position in terms of size, technology and productivity. Applying the SWOT framework, an internal perspective was chosen to facilitate the emergence of strengths and weaknesses such as geographical location and lacking intra-port competition. Also, opportunities including increasing world trade and inter-port co-operation, and threats such as growing competition and industry concentration are disclosed. In doing so, the foundation for future strategic planning considerations and implications for other port clusters are provided.
Seiten (von - bis)130 - 141
Fachzeitschriftder markt - International Journal of Marketing (eingestellt 2013)
PublikationsstatusVeröffentlicht - 1 Sept. 2008