Success Factors of Brand Communication on Facebook

Wolfgang Weitzl, Robert Zniva, Sabine Einwiller, Ardion Beldad

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the Annual Conference of the Academy of Marketing Science
Herausgeber*innen	Academy of Marketing Science
Erscheinungsort	Orlando, FL
Seiten	0
Publikationsstatus	Veröffentlicht - 2016

Zitat

@inproceedings{bad76068e8a34f22a914933682bd129d,

title = "Success Factors of Brand Communication on Facebook",

author = "Wolfgang Weitzl and Robert Zniva and Sabine Einwiller and Ardion Beldad",

year = "2016",

language = "English",

pages = "0",

editor = "\{Academy of Marketing Science\}",

booktitle = "Proceedings of the Annual Conference of the Academy of Marketing Science",

}