Susceptibility to interpersonal influence. The role of materialism, need for uniqueness, locus of control and persuasion knowledge

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the Academy of Marketing Conference 2010, Transformational Marketing, Coventry University
Herausgeber*innen	Academy of Marketing
Erscheinungsort	Coventry University
Seiten	246 - 252
Publikationsstatus	Veröffentlicht - 1 Sept. 2010

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title = "Susceptibility to interpersonal influence. The role of materialism, need for uniqueness, locus of control and persuasion knowledge",

author = "Monika Koller and Arne Floh and Alexander Zauner",

year = "2010",

month = sep,

day = "1",

language = "English",

isbn = "978-1-84600-0317",

pages = "246 -- 252",

editor = "{Academy of Marketing}",

booktitle = "Proceedings of the Academy of Marketing Conference 2010, Transformational Marketing, Coventry University",

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Susceptibility to interpersonal influence. The role of materialism, need for uniqueness, locus of control and persuasion knowledge. / Koller, Monika ; Floh, Arne; Zauner, Alexander.
Proceedings of the Academy of Marketing Conference 2010, Transformational Marketing, Coventry University. Hrsg. / Academy of Marketing. Coventry University, 2010. S. 246 - 252.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - Susceptibility to interpersonal influence. The role of materialism, need for uniqueness, locus of control and persuasion knowledge

AU - Koller, Monika

AU - Floh, Arne

AU - Zauner, Alexander

PY - 2010/9/1

Y1 - 2010/9/1

M3 - Contribution to conference proceedings

SN - 978-1-84600-0317

SP - 246

EP - 252

BT - Proceedings of the Academy of Marketing Conference 2010, Transformational Marketing, Coventry University

A2 - Academy of Marketing, null

CY - Coventry University

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