@inproceedings{b7c0bd386a5c420599791baa8aefe9d7,
title = "Susceptibility to interpersonal influence. The role of materialism, need for uniqueness, locus of control and persuasion knowledge",
author = "Monika Koller and Arne Floh and Alexander Zauner",
year = "2010",
month = sep,
day = "1",
language = "English",
isbn = "978-1-84600-0317",
pages = "246 -- 252",
editor = "\{Academy of Marketing\}",
booktitle = "Proceedings of the Academy of Marketing Conference 2010, Transformational Marketing, Coventry University",
}