The Affinity Credit Card Market: Perspectives of Key Stakeholders in the United States and the United Kingdom

Bodo B. Schlegelmilch

The Affinity Credit Card Market: Perspectives of Key Stakeholders in the United States and the United Kingdom

Bodo B. Schlegelmilch

International Marketing Management

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Marketing Theory and Applications. Proceedings of the American Marketing Association Winter Educators' Conference, San Diego, California, February 11-14, 1995, 1-2 1995
Publikationsstatus	Veröffentlicht - 1995

Zitat

@inproceedings{7221ca7c88f142868b1f6ea9ef2c6614,

title = "The Affinity Credit Card Market: Perspectives of Key Stakeholders in the United States and the United Kingdom",

author = "Schlegelmilch, \{Bodo B.\}",

year = "1995",

language = "English",

booktitle = "Marketing Theory and Applications. Proceedings of the American Marketing Association Winter Educators' Conference, San Diego, California, February 11-14, 1995, 1-2 1995",

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The Affinity Credit Card Market: Perspectives of Key Stakeholders in the United States and the United Kingdom. / Schlegelmilch, Bodo B.
Marketing Theory and Applications. Proceedings of the American Marketing Association Winter Educators' Conference, San Diego, California, February 11-14, 1995, 1-2 1995. 1995.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - The Affinity Credit Card Market: Perspectives of Key Stakeholders in the United States and the United Kingdom

AU - Schlegelmilch, Bodo B.

PY - 1995

Y1 - 1995

M3 - Contribution to conference proceedings

BT - Marketing Theory and Applications. Proceedings of the American Marketing Association Winter Educators' Conference, San Diego, California, February 11-14, 1995, 1-2 1995

ER -