@article{8ea9aacb56d8435bb46a69dd4e0a1fe9,
title = "The Bible of publishing: a perspective inspired by Don Lehmann",
author = "Stefan Stremersch and Marnik Dekimpe and Jacob Goldenberg and PK Kannan and Eitan Muller and Koen Pauwels and Rust, \{Roland T.\} and Martin Schreier and Jan-Benedict Steenkamp",
year = "2026",
doi = "10.1016/j.ijresmar.2026.04.001",
language = "English",
volume = "43",
pages = "247--263",
journal = "International Journal of Research in Marketing",
issn = "0167-8116",
publisher = "Elsevier B.V.",
number = "2",
}