The Drivers of Consumer Value in the ECR Category Management Model - Critical Discussion and Empirical Evaluation

Christina Holweg, Peter Schnedlitz, Christoph Teller

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Recent Advances in Retailing and Service Science. Conference Proceedings
Herausgeber*innen	Timmermans, Harry
Erscheinungsort	Zagreb
Seiten	CD - Rom
Publikationsstatus	Veröffentlicht - 1 Juli 2008

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title = "The Drivers of Consumer Value in the ECR Category Management Model - Critical Discussion and Empirical Evaluation",

author = "Christina Holweg and Peter Schnedlitz and Christoph Teller",

year = "2008",

month = jul,

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language = "English",

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editor = "{Timmermans, Harry}",

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The Drivers of Consumer Value in the ECR Category Management Model - Critical Discussion and Empirical Evaluation. / Holweg, Christina; Schnedlitz, Peter; Teller, Christoph.
Recent Advances in Retailing and Service Science. Conference Proceedings. Hrsg. / Timmermans, Harry. Zagreb, 2008. S. CD - Rom.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - The Drivers of Consumer Value in the ECR Category Management Model - Critical Discussion and Empirical Evaluation

AU - Holweg, Christina

AU - Schnedlitz, Peter

AU - Teller, Christoph

PY - 2008/7/1

Y1 - 2008/7/1

M3 - Contribution to conference proceedings

SP - CD - Rom

BT - Recent Advances in Retailing and Service Science. Conference Proceedings

A2 - Timmermans, Harry, null

CY - Zagreb

ER -