The drivers of consumer value in the ECR-Category Management model - 
Critical discussion and empirical evaluation

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 38th EMAC (European Marketing Academy) Conference
Herausgeber*innen	Helfer, Jean-Pierre and Nicolas, Jean-Louis
Erscheinungsort	Nantes
Verlag	EMAC
Seiten	156
Publikationsstatus	Veröffentlicht - 2009

Zitat

@inproceedings{74a4014d813f4da185fc8e8f2ebe2455,

title = "The drivers of consumer value in the ECR-Category Management model - Critical discussion and empirical evaluation",

author = "Christina Holweg and Peter Schnedlitz and Christoph Teller",

year = "2009",

language = "English",

pages = "156",

editor = "\{Helfer, Jean-Pierre and Nicolas, Jean-Louis\}",

booktitle = "Proceedings of the 38th EMAC (European Marketing Academy) Conference",

publisher = "EMAC",

}

The drivers of consumer value in the ECR-Category Management model - Critical discussion and empirical evaluation. / Holweg, Christina; Schnedlitz, Peter; Teller, Christoph.
Proceedings of the 38th EMAC (European Marketing Academy) Conference. Hrsg. / Helfer, Jean-Pierre and Nicolas, Jean-Louis. Nantes: EMAC, 2009. S. 156.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - The drivers of consumer value in the ECR-Category Management model - Critical discussion and empirical evaluation

AU - Holweg, Christina

AU - Schnedlitz, Peter

AU - Teller, Christoph

PY - 2009

Y1 - 2009

M3 - Contribution to conference proceedings

SP - 156

BT - Proceedings of the 38th EMAC (European Marketing Academy) Conference

A2 - Helfer, Jean-Pierre and Nicolas, Jean-Louis, null

PB - EMAC

CY - Nantes

ER -