The Dual Role of Crowd Engagement in Seeded Marketing Campaigns

Publikation: Konferenzbeitrag › Konferenzpapier

Originalsprache	Englisch
Publikationsstatus	Veröffentlicht - 2024
Veranstaltung	ISMS Marketing Science Conference - International Convention Centre (ICC), Syndey, Australien Dauer: 27 Juni 2024 → 29 Juni 2024 https://www.unsw.edu.au/business/our-schools/marketing/news-events/isms-marketing-science-conference-2024

Konferenz	ISMS Marketing Science Conference
Kurztitel	IMSM
Land/Gebiet	Australien
Ort	Syndey
Zeitraum	27/06/24 → 29/06/24
Internetadresse	https://www.unsw.edu.au/business/our-schools/marketing/news-events/isms-marketing-science-conference-2024

Andere Dateien und Links

@conference{5b6ee716354c47548fd20b0f2d7c31c0,

title = "The Dual Role of Crowd Engagement in Seeded Marketing Campaigns",

author = "Ulrike Phieler and Florian Dost",

year = "2024",

language = "English",

note = "ISMS Marketing Science Conference, IMSM ; Conference date: 27-06-2024 Through 29-06-2024",

url = "https://www.unsw.edu.au/business/our-schools/marketing/news-events/isms-marketing-science-conference-2024",

}