The Effect of Digital Nudging Techniques on Customers’ Product Choice and Attitudes towards E-Commerce Sites

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Americas Conference on Information Systems 2017
Herausgeber*innen	AMCIS
Erscheinungsort	Boston
Verlag	AIS Association for Information Systems
Seiten	1 - 7
ISBN (Print)	978-0-9966831-4-2
Publikationsstatus	Veröffentlicht - 2017

Zitat

@inproceedings{104ec070505e4a539c3a4b45cd290198,

title = "The Effect of Digital Nudging Techniques on Customers{\textquoteright} Product Choice and Attitudes towards E-Commerce Sites",

author = "Djordje Djurica and Kathrin Figl",

year = "2017",

language = "English",

isbn = "978-0-9966831-4-2",

pages = "1 -- 7",

editor = "AMCIS",

booktitle = "Americas Conference on Information Systems 2017",

publisher = "AIS Association for Information Systems",

}

TY - GEN

T1 - The Effect of Digital Nudging Techniques on Customers’ Product Choice and Attitudes towards E-Commerce Sites

AU - Djurica, Djordje

AU - Figl, Kathrin

PY - 2017

Y1 - 2017

M3 - Contribution to conference proceedings

SN - 978-0-9966831-4-2

SP - 1

EP - 7

BT - Americas Conference on Information Systems 2017

A2 - AMCIS, null

PB - AIS Association for Information Systems

CY - Boston

ER -