The Effect of Third-Party Product Reviews on Product Choice

Wolfgang Ziniel

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC)
Herausgeber*innen	Paul Ballantine, Jörg Finsterwalder
Erscheinungsort	Christchurch, Department of Management, College of Business and Economics
Publikationsstatus	Veröffentlicht - 1 Dez. 2010

Zitat

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title = "The Effect of Third-Party Product Reviews on Product Choice",

author = "Wolfgang Ziniel",

year = "2010",

month = dec,

day = "1",

language = "English",

editor = "\{Paul Ballantine, J{\"o}rg Finsterwalder\}",

booktitle = "Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC)",

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AU - Ziniel, Wolfgang

PY - 2010/12/1

Y1 - 2010/12/1

M3 - Contribution to conference proceedings

BT - Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC)

A2 - Paul Ballantine, Jörg Finsterwalder, null

CY - Christchurch, Department of Management, College of Business and Economics

ER -