The effects of gallery and artist reputation on prices in the primary market for art: a note

Susanne Schönfeld, Andreas Reinstaller

Publikation: Working/Discussion PaperWU Working Paper

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Abstract

This paper advances a decision theoretical foundation for pricing scripts by means of a simple model of product differentiation implementing the undercut-proof equilibrium concept. We argue that while sociological factors play undoubtedly an important role, economic analysis can complement the insights from economic sociology on pricing in the primary art market. Our model analyzes the effects of the gallery's and the artist's reputation on the price the gallery charges. The results suggest that prices positively correlate with an artist's reputation and negatively correlate with a gallery's reputation. The model may therefore explain the results of recent empirical studies that have led to similar results. (author's abstract)
OriginalspracheEnglisch
ErscheinungsortVienna
HerausgeberInst. für Volkswirtschaftstheorie und -politik, WU Vienna University of Economics and Business
PublikationsstatusVeröffentlicht - 2005

Publikationsreihe

NameDepartment of Economics Working Paper Series
Nr.90

WU Working Paper Reihe

  • Department of Economics Working Paper Series

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