The Evolution of Relationship Marketing: Identification of the main Factors supporting the Development of Relationship Marketing

Arne Floh, Horst Treiblmaier

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	International Colloquium in Relationship Marketing, September 2002
Publikationsstatus	Veröffentlicht - 2002

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@inproceedings{cb3876f38248412e84a4610dc4b976db,

title = "The Evolution of Relationship Marketing: Identification of the main Factors supporting the Development of Relationship Marketing",

author = "Arne Floh and Horst Treiblmaier",

year = "2002",

language = "English",

booktitle = "International Colloquium in Relationship Marketing, September 2002",

}