The Google Online Marketing Challenge and Research Opportunities

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	76 - 85
Fachzeitschrift	Journal of Marketing Education
Volume	31
Ausgabenummer	1
Publikationsstatus	Veröffentlicht - 1 Apr. 2009

Zitat

@article{374f5233ad014490a832ab6155fd64a9,

title = "The Google Online Marketing Challenge and Research Opportunities",

author = "Larry Neale and Horst Treiblmaier and Vani Henderson and Lee Hunter and Karen Hudson and Jamie Murphy",

year = "2009",

month = apr,

day = "1",

language = "English",

volume = "31",

pages = "76 -- 85",

journal = "Journal of Marketing Education",

issn = "0273-4753",

publisher = "SAGE Publications Inc.",

number = "1",

}

TY - JOUR

T1 - The Google Online Marketing Challenge and Research Opportunities

AU - Neale, Larry

AU - Treiblmaier, Horst

AU - Henderson, Vani

AU - Hunter, Lee

AU - Hudson, Karen

AU - Murphy, Jamie

PY - 2009/4/1

Y1 - 2009/4/1

M3 - Journal article

SN - 0273-4753

VL - 31

SP - 76

EP - 85

JO - Journal of Marketing Education

JF - Journal of Marketing Education

IS - 1

ER -