The Impact of Associative Coloring and Representational Formats on Decision-Making: An Eye-Tracking Study

Djordje Djurica; Jan Mendling; Kathrin Figl

doi:10.1007/978-3-030-28144-1_34

The Impact of Associative Coloring and Representational Formats on Decision-Making: An Eye-Tracking Study

Djordje Djurica, Jan Mendling, Kathrin Figl

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Abstract

This research-in-progress paper presents our ongoing work on the effects of representational options of decision models on decision performance. With the help of eye-tracking, we want to investigate the influence of the color design of textual, graphical and tabular decision models on decision accuracy, efficiency, and cognitive load. For this purpose, we design a controlled experiment to test whether associative color-highlighting (red for negative decision outcome, green for a positive result) makes decision models easier to understand than monochromatic or non-associative color-highlighting.

Originalsprache	Englisch
Titel des Sammelwerks	Information Systems and Neuroscience (NeuroIS Retreat 2019, Conference Proceedings)
Herausgeber*innen	Davis, Fred, Riedl, René, vom Brocke, Jan, Léger, Pierre-Majorique, Randolph, Adriane, Fischer, Thomas
Erscheinungsort	Cham
Verlag	Springer
Seiten	305 - 313
ISBN (Print)	978-3-030-28144-1
DOIs	https://doi.org/10.1007/978-3-030-28144-1_34
Publikationsstatus	Veröffentlicht - 2020

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

102015 Informationssysteme

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Zitat

Djurica, D., Mendling, J., & Figl, K. (2020). The Impact of Associative Coloring and Representational Formats on Decision-Making: An Eye-Tracking Study. in Davis, Fred, Riedl, René, vom Brocke, Jan, Léger, Pierre-Majorique, Randolph, Adriane, Fischer, Thomas (Hrsg.), Information Systems and Neuroscience (NeuroIS Retreat 2019, Conference Proceedings) (S. 305 - 313). Springer. https://doi.org/10.1007/978-3-030-28144-1_34

Djurica, Djordje ; Mendling, Jan ; Figl, Kathrin. / The Impact of Associative Coloring and Representational Formats on Decision-Making: An Eye-Tracking Study. Information Systems and Neuroscience (NeuroIS Retreat 2019, Conference Proceedings). Hrsg. / Davis, Fred, Riedl, René, vom Brocke, Jan, Léger, Pierre-Majorique, Randolph, Adriane, Fischer, Thomas. Cham : Springer, 2020. S. 305 - 313

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title = "The Impact of Associative Coloring and Representational Formats on Decision-Making: An Eye-Tracking Study",

abstract = "This research-in-progress paper presents our ongoing work on the effects of representational options of decision models on decision performance. With the help of eye-tracking, we want to investigate the influence of the color design of textual, graphical and tabular decision models on decision accuracy, efficiency, and cognitive load. For this purpose, we design a controlled experiment to test whether associative color-highlighting (red for negative decision outcome, green for a positive result) makes decision models easier to understand than monochromatic or non-associative color-highlighting.",

author = "Djordje Djurica and Jan Mendling and Kathrin Figl",

year = "2020",

doi = "10.1007/978-3-030-28144-1_34",

language = "English",

isbn = "978-3-030-28144-1",

pages = "305 -- 313",

editor = "{Davis, Fred, Riedl, Ren{\'e}, vom Brocke, Jan, L{\'e}ger, Pierre-Majorique, Randolph, Adriane, Fischer, Thomas}",

booktitle = "Information Systems and Neuroscience (NeuroIS Retreat 2019, Conference Proceedings)",

publisher = "Springer",

address = "Germany",

}

Djurica, D , Mendling, J & Figl, K 2020, The Impact of Associative Coloring and Representational Formats on Decision-Making: An Eye-Tracking Study. in Davis, Fred, Riedl, René, vom Brocke, Jan, Léger, Pierre-Majorique, Randolph, Adriane, Fischer, Thomas (Hrsg.), Information Systems and Neuroscience (NeuroIS Retreat 2019, Conference Proceedings). Springer, Cham, S. 305 - 313. https://doi.org/10.1007/978-3-030-28144-1_34

The Impact of Associative Coloring and Representational Formats on Decision-Making: An Eye-Tracking Study. / Djurica, Djordje ; Mendling, Jan; Figl, Kathrin.
Information Systems and Neuroscience (NeuroIS Retreat 2019, Conference Proceedings). Hrsg. / Davis, Fred, Riedl, René, vom Brocke, Jan, Léger, Pierre-Majorique, Randolph, Adriane, Fischer, Thomas. Cham: Springer, 2020. S. 305 - 313.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - The Impact of Associative Coloring and Representational Formats on Decision-Making: An Eye-Tracking Study

AU - Djurica, Djordje

AU - Mendling, Jan

AU - Figl, Kathrin

PY - 2020

Y1 - 2020

N2 - This research-in-progress paper presents our ongoing work on the effects of representational options of decision models on decision performance. With the help of eye-tracking, we want to investigate the influence of the color design of textual, graphical and tabular decision models on decision accuracy, efficiency, and cognitive load. For this purpose, we design a controlled experiment to test whether associative color-highlighting (red for negative decision outcome, green for a positive result) makes decision models easier to understand than monochromatic or non-associative color-highlighting.

AB - This research-in-progress paper presents our ongoing work on the effects of representational options of decision models on decision performance. With the help of eye-tracking, we want to investigate the influence of the color design of textual, graphical and tabular decision models on decision accuracy, efficiency, and cognitive load. For this purpose, we design a controlled experiment to test whether associative color-highlighting (red for negative decision outcome, green for a positive result) makes decision models easier to understand than monochromatic or non-associative color-highlighting.

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DO - 10.1007/978-3-030-28144-1_34

M3 - Contribution to conference proceedings

SN - 978-3-030-28144-1

SP - 305

EP - 313

BT - Information Systems and Neuroscience (NeuroIS Retreat 2019, Conference Proceedings)

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Djurica D , Mendling J, Figl K. The Impact of Associative Coloring and Representational Formats on Decision-Making: An Eye-Tracking Study. in Davis, Fred, Riedl, René, vom Brocke, Jan, Léger, Pierre-Majorique, Randolph, Adriane, Fischer, Thomas, Hrsg., Information Systems and Neuroscience (NeuroIS Retreat 2019, Conference Proceedings). Cham: Springer. 2020. S. 305 - 313 doi: 10.1007/978-3-030-28144-1_34