The Impact of Business to Consumer E-Commerce on Organisational Structure, Brand Architecture, IT-Structure and their Interrelations

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Fachzeitschrift	Schmalenbach Journal of Business Research
Publikationsstatus	Veröffentlicht - 2006

Informationstechnologie und Markenarchitektur
Treiblmaier, H. (Projektleitung) & Strebinger, A. (Forscher*in)
1/04/02 → 30/09/03
Projekt: Forschungsförderung

Zitat

@article{0dd59780f67b4ecebef5aee970da9fe7,

title = "The Impact of Business to Consumer E-Commerce on Organisational Structure, Brand Architecture, IT-Structure and their Interrelations",

author = "Andreas Strebinger and Horst Treiblmaier",

year = "2006",

language = "English",

journal = "Schmalenbach Journal of Business Research",

issn = "0341-2687",

publisher = "Springer Gabler",

}