@inproceedings{40c87b744e1c4666b6fa7386333e72cd,
title = "The Impact of Corporate Philanthropy on Corporate Reputation. A Cross-National Comparison",
author = "Ilona Sz{\"o}cs and Hamed Shamma and Schlegelmilch, {Bodo B.}",
year = "2012",
month = sep,
day = "1",
language = "English",
isbn = "0-939783-52-5",
pages = "297",
editor = "{Academy of Marketing Science}",
booktitle = "Proceedings of the 2012 Academy of Marketing Science World Marketing Congress~ Cultural Perspectives in Marketing: Thriving in a New World Economy",
}