The Impact of Fear on the Effectiveness of Customer Empowerment Messages in Online Retailing

Selin Atalay, Siham El Kihal, Thilo Pfrang

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Forschung › Begutachtung

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@article{52c77e1d403c4cbc8f3a6d47f5aba9a8,

title = "The Impact of Fear on the Effectiveness of Customer Empowerment Messages in Online Retailing",

author = "Selin Atalay and \{El Kihal\}, Siham and Thilo Pfrang",

year = "2022",

language = "Englisch (Amerika)",

volume = "39",

pages = "1677--1686",

journal = "Psychology \& Marketing",

issn = "0742-6046",

publisher = "Wiley-Liss Inc.",

number = "9",

}