The Impact of Organizational and Environmental Variables on Strategic Market Orientation: An Empirical Investigation

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

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@article{f4d7a2810fe44c419bd52cc2f07b1e5b,

title = "The Impact of Organizational and Environmental Variables on Strategic Market Orientation: An Empirical Investigation",

author = "Schlegelmilch, {Bodo B.} and Sundaresan Ram",

year = "2000",

doi = "10.1300/J042v13n03_06",

language = "English",

journal = "Journal of Global Marketing",

issn = "0891-1762",

publisher = "Routledge",

}