The Impact of Perceived Brand Localness and Brand Globalness on Consumers' Brand Equity Perceptions and Purchase Intentions

Birgit Löhndorf, Marc Herz, Adamantios Diamantopoulos

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings oft the 4th German-French-Austrian Conference on Quantitative Marketing
Herausgeber*innen	Universität Wien
Erscheinungsort	Vienna, Austria
Seiten	50
Publikationsstatus	Veröffentlicht - 1 Aug. 2010

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The Impact of Perceived Brand Localness and Brand Globalness on Consumers' Brand Equity Perceptions and Purchase Intentions. / Löhndorf, Birgit; Herz, Marc; Diamantopoulos, Adamantios.
Proceedings oft the 4th German-French-Austrian Conference on Quantitative Marketing. Hrsg. / Universität Wien. Vienna, Austria, 2010. S. 50.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - The Impact of Perceived Brand Localness and Brand Globalness on Consumers' Brand Equity Perceptions and Purchase Intentions

AU - Löhndorf, Birgit

AU - Herz, Marc

AU - Diamantopoulos, Adamantios

PY - 2010/8/1

Y1 - 2010/8/1

M3 - Contribution to conference proceedings

SP - 50

BT - Proceedings oft the 4th German-French-Austrian Conference on Quantitative Marketing

A2 - Universität Wien, null

CY - Vienna, Austria

ER -