The Impact of Virtual Communities on E-loyalty: A Conceptual Framework

Publikation: Beitrag in Buch/KonferenzbandBeitrag in Konferenzband

Abstract

Regarding the success of virtual communities, several factors and prerequisites are essential. At the same time, companies are looking for factors influencing e-loyalty. In this paper a framework (VC2E-Loy) is presented, which compares the attitudes arising in virtual communities with prerequisites of e-loyalty. First, the fundamentals of both - e-loyalty and virtual communities - are discussed. Then, attitudes and factors derived from literature are presented. The framework is created based on the factors extracted from literature. Finally, the framework is described and information on validation, open questions and further research is given.
OriginalspracheEnglisch
Titel des SammelwerksProceedings of 4th Mediterranean Conference on Information Systems, 25-27 September 2009, Athens, Greece
Herausgeber*innen Department of Management Science & Technology, Athens University of Economics and Business
ErscheinungsortAthens, Greece
Seiten1402 - 1413
PublikationsstatusVeröffentlicht - 1 Apr. 2009

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