The Internationalization of Firms from Central and Eastern Europe - A Discussion of Theoretical Contributions

Arnold Schuh, Sonia Ferencikova

Publikation: Beitrag in Buch/KonferenzbandBeitrag in Konferenzband


Multinational firms originating from emerging markets have attracted the interest of IB research in recent years. While research focused mainly on BRIC and South-East Asian economies, the coverage of firms from Central and Eastern Europe is rather rare. The specific historical-geographic and institutional context should arouse interest in the internationalization patterns of CEE firms, in particular in the search for differences. This paper attempts to conceptualize the internationalization process of CEE firms by referring to its specific context. We start with a brief literature review. Then we discuss characteristics of the internationalization of CEE firms and assess the explanatory power of existing internationalization theories.
Titel des SammelwerksProceedings of the 20th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe
Herausgeber*innen Reiner Springer and Petr Chadraba
VerlagInstitute for Export Management, WU Vienna
Seiten39 - 55
ISBN (Print)978-3-9503290-1-8
PublikationsstatusVeröffentlicht - 2012