The interplay of value and loyalty in mobile services - multiple dimensions and multiple groups

Loredana Viola; Alexander Zauner; Monika Koller; Arne Floh

The interplay of value and loyalty in mobile services - multiple dimensions and multiple groups

Loredana Viola, Alexander Zauner, Monika Koller, Arne Floh

Marketing-Management

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the Academy of Marketing Conference 2010, Transformational Marketing
Herausgeber*innen	Academy of Marketing
Erscheinungsort	Coventry University
Seiten	379 - 386
Publikationsstatus	Veröffentlicht - 1 Sept. 2010

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@inproceedings{bca910dabbb14d67a863ac03d67e532d,

title = "The interplay of value and loyalty in mobile services - multiple dimensions and multiple groups",

author = "Loredana Viola and Alexander Zauner and Monika Koller and Arne Floh",

year = "2010",

month = sep,

day = "1",

language = "English",

isbn = "978-1-84600-0317",

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editor = "{Academy of Marketing}",

booktitle = "Proceedings of the Academy of Marketing Conference 2010, Transformational Marketing",

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The interplay of value and loyalty in mobile services - multiple dimensions and multiple groups. / Viola, Loredana; Zauner, Alexander; Koller, Monika et al.

Proceedings of the Academy of Marketing Conference 2010, Transformational Marketing. Hrsg. / Academy of Marketing. Coventry University, 2010. S. 379 - 386.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - The interplay of value and loyalty in mobile services - multiple dimensions and multiple groups

AU - Viola, Loredana

AU - Zauner, Alexander

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AU - Floh, Arne

PY - 2010/9/1

Y1 - 2010/9/1

M3 - Contribution to conference proceedings

SN - 978-1-84600-0317

SP - 379

EP - 386

BT - Proceedings of the Academy of Marketing Conference 2010, Transformational Marketing

A2 - Academy of Marketing, null

CY - Coventry University

ER -