The Measurement of Technophobia as a Potential Obstacle to Diffusion of Innovations- A Multinational Investigation of Construct Equivalence

Rudolf Sinkovics; Thomas Salzberger

The Measurement of Technophobia as a Potential Obstacle to Diffusion of Innovations- A Multinational Investigation of Construct Equivalence

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 2002 Australian and New Zealand Marketing Academy Conference (ANZMAC)m Melbourne, Autralia, December 1-4 2002
Publikationsstatus	Veröffentlicht - 2002

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title = "The Measurement of Technophobia as a Potential Obstacle to Diffusion of Innovations- A Multinational Investigation of Construct Equivalence",

author = "Rudolf Sinkovics and Thomas Salzberger",

year = "2002",

language = "English",

booktitle = "Proceedings of the 2002 Australian and New Zealand Marketing Academy Conference (ANZMAC)m Melbourne, Autralia, December 1-4 2002",

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The Measurement of Technophobia as a Potential Obstacle to Diffusion of Innovations- A Multinational Investigation of Construct Equivalence. / Sinkovics, Rudolf; Salzberger, Thomas.
Proceedings of the 2002 Australian and New Zealand Marketing Academy Conference (ANZMAC)m Melbourne, Autralia, December 1-4 2002. 2002.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - The Measurement of Technophobia as a Potential Obstacle to Diffusion of Innovations- A Multinational Investigation of Construct Equivalence

AU - Sinkovics, Rudolf

AU - Salzberger, Thomas

PY - 2002

Y1 - 2002

M3 - Contribution to conference proceedings

BT - Proceedings of the 2002 Australian and New Zealand Marketing Academy Conference (ANZMAC)m Melbourne, Autralia, December 1-4 2002

ER -