@inbook{51339fc0fc174506b568e70f2a29fb25,
title = "The moderating role of goal orientation on the effect of viewability on ad effectiveness",
author = "Acun, {Fatma Isin} and {Abou Nabout}, Nadia and Klaus Miller",
year = "2023",
language = "English",
series = "Proceedings of the European Marketing Academy Conference (EMAC)",
publisher = "European Marketing Academy (EMAC)",
booktitle = "Proceedings of the 52nd EMAC Annual Conference",
note = "The European Marketing Academy, EMAC ; Conference date: 23-05-2023 Through 26-05-2023",
url = "https://www.emacconference2023.org/",
}