The Myth of Extremes - The Role of Regional Marketing Strategies in a Globalized World

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Developement in Marketing Science, Proceedings of the Annual Conference of the Academy of Marketing Science
Herausgeber*innen	AMS
Erscheinungsort	Vancouver, BC; Canada
Seiten	160 - x
Publikationsstatus	Veröffentlicht - 1 März 2008

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@inproceedings{489fa7c7c1a74734ada833c1ec5ff01c,

title = "The Myth of Extremes - The Role of Regional Marketing Strategies in a Globalized World",

author = "Schlegelmilch, {Bodo B.} and Bj{\"o}rn Ambos",

year = "2008",

month = mar,

day = "1",

language = "English",

pages = "160 -- x",

editor = "AMS",

booktitle = "Developement in Marketing Science, Proceedings of the Annual Conference of the Academy of Marketing Science",

}

TY - GEN

T1 - The Myth of Extremes - The Role of Regional Marketing Strategies in a Globalized World

AU - Schlegelmilch, Bodo B.

AU - Ambos, Björn

PY - 2008/3/1

Y1 - 2008/3/1

M3 - Contribution to conference proceedings

SP - 160 - x

BT - Developement in Marketing Science, Proceedings of the Annual Conference of the Academy of Marketing Science

A2 - AMS, null

CY - Vancouver, BC; Canada

ER -